Last Updated on May 2, 2021 by Tina
Last Thursday I woke up to an email from Paypal. It says Ezoic Inc has sent me US$99.49 (PHP 4640.46). I wish I’d wake up to a message like this every day, maybe an even higher amount next time. Haha. I know $99.49 in a month is not that much for some, but for minimum wage earners in the Philippines, this might be equivalent to half a month’s salary already. You might be wondering, who or what is Ezoic? I’ll give you all the details you want to know in this Ezoic review and I will also answer the question “can you really make money blogging?”
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But before I proceed to the details, let me give you a short background first. I’ve been blogging for four years now but it used to be just a hobby blog. I’ve read stories of bloggers who quit their job and were able to travel the world because of blogging. That’s my dream too, but I just can’t figure out back then how they do it. I’ve been getting emails before from people I do not know telling me to monetize my blog. They are actually from companies offering to do the work for you at a certain cost.
Ever since I started blogging, I’ve been reading a lot of articles about how to monetize your blog. Almost all say they make money through affiliate marketing, display ads, blog sponsorship, freelance writing, or by selling products. Among those things, I found that affiliate marketing would be the easiest for someone who has just started blogging. And so I signed up for the affiliate program of Booking.com, Agoda, Klook, Lazada, Baolau, and Involve Asia.
While you can also start with display ads through Google Adsense if you have a few posts on your blog already, I am annoyed with too many ads when I am checking a website and I don’t want that for my blog. Also, I’ve read that you really don’t make much with Google Adsense. So though I signed up and got approved with Google Adsense, I never set it up on my blog.
As for sponsorship, most companies prefer to sponsor bloggers who have many followers on social media. So I know I don’t stand a chance there. And for products to sell on your website, that is one of the things I am considering in the future. I’m thinking of publishing an e-book sometime this year and I hope you will support me with that when I release it.
Can You Really Make Money Blogging?
And now for the frequently asked question, the answer is absolutely yes. To be honest, I used to think that people who started late with blogging don’t stand a chance anymore. There are just way too many bloggers out there and it’s so hard to get on the first page of Google search results.
While I would read articles about how to monetize your blog every now and then and try to apply them, I never really saw significant results. I mean I earned a few dollars a month with my Booking.com and Agoda affiliate links, but I never had any payout with them yet because I need to earn US$200 with Agoda and EUR 100 with Booking before I can withdraw my earnings. As of today (May 1, 2021), I have already earned US$ 64.3 with Agoda and US$ 28.57 with Booking. I also made EUR 160 in 2018 when I worked as a freelance writer for a travel company in Spain for a month.
In December last year, I realized my web hosting is expiring in July this year. During that time I was also having a lot of blog page views because of the post I published about getting a medical certificate in Quezon City. Though I didn’t want to have ads in my blog, I thought that I need to start making money from my blog to pay for the renewal of my hosting. That’s when I set up Google Adsense to take advantage of the increase of blog page views. But, I didn’t really make much from it. For the month of January, I had 18,431 page views but only earned US$ 8.58 from Google AdSense.
Then in February, I got inspired to further improve my blog because of someone’s encouragement. I researched once again about blog monetization, and that’s when I came across Ezoic. I also learned about keyword research and applied the things I learned about Search Engine Optimization (SEO).
What is Ezoic?
Ezoic is a platform that runs advertising on your blog. Like Google AdSense, they handle everything that is ad-related for you. You don’t need to do any technical work on your site for ads to show. They take care of these things. Ezoic’s Ad Tester tests the ads’ positions, sizes, and locations on your site to find out what visitors like and dislike. But this doesn’t affect your content. This data helps identify which combinations drive the best user experience and increase ad revenue.
What are the Ezoic requirements?
To get approved with Ezoic, you need to meet the following requirements:
- 10,000 sessions in the last month. When you join Ezoic, they will ask you to submit screenshots within Google Analytics of the following data:
Sessions’ Data for the last 30 Days (not pageviews or visits)
Audience Data for the last 30 Days (including source, geo-location, and bounce rate)
Top 10 Landing Pages for the last 30 days
- Your site must be in compliance with Google’s policies.
- The content of your site must be compliant with Adsense Policy. It must be original, constructive, and engaging.
- Your site must be written in language that is Adsense-supported.
- Your site must not be a predominantly corporate or e-commerce site.
If you meet these requirements, you can sign up with Ezoic here.
Ezoic Review: What I Like About Ezoic
Very easy process of setting up
What I love about setting up Ezoic is that the steps are very easy to follow. It was way easier than setting up Google AdSense. In just two or three days, ads were already running on my site.
Good customer service
Once you sign up with Ezoic, an assigned team member will get in touch with you through email and walk you through approval of your application and setting up your site. They are also very responsive when you have queries.
They don’t have a very high page views requirement
Unlike Mediavine that requires 50,000 page views per month before you get approved, with Ezoic you only need 10,000 page views. I think this is very achievable as long as you produce quality content and you work on the SEO of your blog posts.
The payment threshold is low.
Unlike other affiliate programs where you need to earn an income of a minimum of US$ 100 or US$ 200 before you get a payout, with Ezoic you only need US$ 20 minimum income.
They pay you at the end of the following month.
As long as you were able to generate an income of US$ 20 or more in a month, you will receive the payment at the end of the following month.
There is no contract.
When you join Ezoic, there is no tie-in, no contract, no set-up costs, and no commitment required. You can opt-out of them anytime.
Reporting of your earnings and analytics is awesome.
You can see in your Ezoic reporting how much earnings you made in a day, how many visits, what posts generated the most ad revenue, and all the other relevant information you need.
Ezoic Review: What I’m Not Very Happy About Ezoic
So this really isn’t a big issue and it can actually be fixed. Right now, my site has a crazy amount of ads. Like they put ads right after the title of my post which is kinda annoying, to be honest. But you can actually have this fixed. You have control over where ads are going to show. For example, I told the team member assigned to me that I don’t want to see any ads on my homepage, so she disabled it.
Also, I didn’t know that changing your blog’s theme has an effect on the placeholders of the ads. I lost three days of opportunity to make money when I changed the theme of my blog. Ads stopped showing. And in those three days, I was actually having a lot of page views on my blog.
Other than these two, I have no complaints about Ezoic at all.
How I am making money with Ezoic
And now for the last part, how am I making money with Ezoic? I am making money through the ads displayed in my blog posts. Every time someone visits my post, I make money. I have just started with Ezoic in mid-February and I’m gonna share with you my blog’s earnings for the months of March and April 2021.
As you can see, I earned US$94.59 for the month of March with 27,785 visits. Then for the month of April, I only had 8,413 visits and I only earned US$17.87. The reason for the decrease in visits is that Metro Manila and the four other provinces were put under enhanced community quarantine (ECQ). Also, La Union temporarily suspended tourism in the province. This caused a huge decline in the visits to my blog because my top-performing posts are the ones related to La Union tourism.
I hope by reading this post, you have been motivated to start your own blog as well. And if you already have a blog and would like to start monetizing it, sign up with Ezoic now. By the way, the income I made for the month of March is already enough to pay for the hosting for 6 months of my two sites, and that package is actually good for three sites, so I am starting another blog. And there is a change of a few dollars which I will save up to treat to a cheesecake and probably coffee that guy who motivated me to improve my blog.
If you have more questions about Ezoic and blogging in general, feel free to leave a question below.